Abhilash Singh Maurya

Subject Matter Specialist, Agricultural Extension · Krishi Vigyan Kendra, Raebareli-II, Uttar Pradesh · India

Abhilash studies how digital advisory platforms — from WhatsApp groups to call centres — change farmer knowledge, decision-making autonomy, and livelihood outcomes across Uttar Pradesh.

1 published paper

Assessing the Role of Digital Platforms in Strengthening Agricultural Extension Services: Advisory to Empowerment

A survey of 400 Uttar Pradesh farmer households finds that regular users of digital advisory platforms — WhatsApp groups, YouTube, apps — score significantly higher on knowledge, empowerment, and yield than non-users, even after controlling for income and education.

Agri Data ScienceAgricultural ExtensionIndiaFarmer Empowerment

1 field note

Field notes6 min read

The 40% of Farmers WhatsApp Left Behind

A 400-farmer survey in Uttar Pradesh finds regular users of digital platforms score measurably higher on knowledge, income, and confidence — but the farmers still outside that world aren't randomly distributed. They're exactly the ones extension systems were supposed to help most.

By Abhilash Singh MauryaFrom the paper: Assessing the Role of Digital Platforms in Strengthening Agricultural Extension Services: Advisory to Empowerment →